Performance Marketing Manager

Berlin
May 12, 2018
Honeypot is a developer-focused job platform, on a mission to get every developer a great job. We believe developers should have all the information they need to choose a job they love: whether that’s based on a cutting-edge tech stack, an inspiring team or just good old-fashioned salary. In our world, that means no more spam and empty promises from headhunters, no more sending the same application to multiple companies. To achieve this we are building a platform where companies apply to developers, not the other way around.
The Role
Honeypot is looking for a data-savvy and experienced Performance Marketing Manager to join our Growth team. You will develop the end-to-end acquisition strategy to drive quality leads through thoughtful, optimized campaigns across all paid media channels. The Performance Marketing Manager should be ready for a steep learning curve, lots of responsibility and lots of fun in a fast-growing startup.

Our Offer

      • Flat hierarchies
      • A friendly international team
      • Room for your own ideas and your professional development
      • Responsibility for your own projects from day 1
      • Great office in the heart of Berlin
      • The opportunity to contribute to an amazing product
      • A competitive remuneration package matching your experience and skills
      • Environment that embraces freedom and autonomy and values team spirit and open communication
      • Chance to become a ping pong champion!

Your Responsibilities

    • Develop strategic acquisition marketing plans to drive growth, improve ROI, and maximize results
    • Set up and manage paid advertisement campaigns for user acquisition through the main channels (e.g. Facebook, AdWords, LinkedIn and others)
    • Manage tracking, reporting, and analysis to draw insights and continually optimize marketing activities
    • Optimize campaigns to drive down customer acquisition costs and increase the volume of new customers acquired
    • Contribute to landing page optimization in order to improve conversion
    • Knowledge of Google Analytics and other tracking tools
    • Take responsibility for your designated channels, markets & budgets
    • Coordinate with internal stakeholders, including creative/copy, technology, product and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels
    • Stay current on digital marketing trends and best practices, focusing on how changes can help improve and optimize campaigns towards our target KPIs

Requirements

    • 2-4 years proven success managing SEM & SEA channels as well as retargeting
    • Experience with other data and analysis languages/tools a plus (SQL, Trevor, Power Bi etc.)
    • Knowledge and prior usage of tools like Adroll, Outbrain, Taboola
    • You like to work with big data and know something about tracking and attribution
    • Strong attention to detail and organizational skills
    • A rigorous, data-driven, and highly analytical mindset
    • Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations
    • Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up
    • Prior experience working in a startup environment is a plus
    • Fluency in German and English
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