Expat Jobs in Germany

Digital Marketing Manager (709 views)

July 31, 2019

About us

The highly successful InsurTech wefox was founded in Switzerland in November 2014. It successfully operates across Germany, Austria, and Switzerland. wefox is customer-centric and utilizes an ecosystem of key brokers and insurance companies to meet customer needs of trust and simplification. By combining the most advanced technology with traditional insurance consulting know-how, wefox has already managed to acquire more than 250,000 customers. We are now in phase two of our growth and need to continue to increase scale and improve scalability as we enter additional markets.

You will adapt and assimilate in our team easily if you can identify yourself with our company values:

  • We make things possible
  • We are team players
  • We stay focused
  • We communicate clearly
  • We are always authentic

Want to find out more? Ask us about these values in your interview!


  • Assist with campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channels, e.g., Search, Display, SEA, Retargeting, Paid Social, Content, Video, etc.
  • Work with internal team for campaign development and planning to drive our lead acquisitions and growth through performance marketing
  • Establish and execute specific digital attribution approach to lower the CAC for campaigns and confirm alignment for KPIs across the digital strategy
  • Analyze marketing campaigns vs. goals/objectives and assist in the creation of presentations for key stakeholders and leadership
  • Provide knowledge of all new media industry trends and emerging digital channels
  • Manage budget towards predetermined goals/targets to deliver results

Qualifications & Skills

  • You have 3-5 years of experience in Digital Marketing, Performance Marketing, Google Adwords and Paid Social Media, PPC, SEA, SEM
  • Hands-on working with Google Ads (Adwords) and Facebook Ads is a must
  • Hands-on experience in running a lead generation or demand generation is essential
  • You have good knowledge of online performance marketing channels and make it scalable and sustainable
  • B2C experience, as well as good knowledge of Google Analytics and Google Tag Manager, are a must
  • You see yourself as an analytical, data-driven and solution-oriented person
  • Strong verbal and written communication skills in English, German is a plus
  • Good knowledge of Microsoft Excel is a plus

What we offer

We are a diverse team and we are happy to see all applicants regardless of their gender, origin, sexual orientation, confession, age or physical limitation.

  • A multi-disciplinary role with opportunity to manage your own path to success
  • Full responsibility for your role – from day one
  • Outstanding chances to develop your own ideas – and make them work
  • An excellent onboarding-program – to ease your start at wefox
  • We support your professional development initiatives
  • An employer promoted company pension scheme
  • Several company benefits – grants for public transport tickets, training and coaching
  • A stack of the most modern technologies and working gadgets
  • A cosy office with modern amenities in the heart of Berlin
  • An open-minded and passionate team spirit devoted to innovation
  • We are an open company – check out our Kununu and Glassdoor ratings