Content Marketing Manager

Berlin
November 25, 2019

At Infarm we want to help solve one of the toughest sustainability challenges today:
feeding the cities of tomorrow.

In 2050 more than 7 billion people will be living in cities. We’re recreating urban farming for a more sustainable future.

Be part of the Infarm (r)evolution and help people to take back ownership of their food.

————

Who You Are:
————

  • You’re excited about our vision to reshape the food industry.
  • You believe diversity, collaboration and teamwork are key drivers for success.
  • You thrive in an environment where you can take ownership and solve hard problems.
  • You love a challenge and want to do well while doing good.
  • You want to expand your horizons and grow with us as we grow.

—————–

Responsibilities:
—————–

The Infarm Marketing Team are the keepers of our brand. We are responsible for the accurate and consistent representation of the Infarm brand wherever it is expressed: anything from point-of-sale communication, social media strategy to internal communication and company culture. Our goal is to build a global brand that will position us at the forefront of the next generation of consumer goods and services.

We are looking for a hands-on and organized Content Marketing Manager to:

  • Produce original english content that could be scaled and localised in several markets for our website, CRM activities, performance channels, and other ad-hoc tasks
  • Help apply infarm tone of voice along all the global communications channels ensuring customers have a consistent experience with the infarm brand.
  • Manage agencies / translators in localization of marketing and communication materials.
  • Liaise with regional marketing managers to working collaboratively to localise the global messaging, and identifying local content ideas that could become global.
  • Co-develop processes/playbooks for and with regional marketing managers to take the infarm brand global.

————-

Requirements:
————-

  • 2+ years of written content strategy & creation experience. Agency or journalistic experience is a plus.
  • English speaker to native level with outstanding writing and communications skills – and a real passion for storytelling.
  • Cultural understanding of our target to engage with global audience as well as get the appropriate customer insights to understand the user experience, interests and lifestyle
  • Experience with CMS software, preferably Kirby
  • Familiarity with creating and implementing a CRM strategy
  • Familiarity with on-page and off-page SEO principles, as well as have a holistic understanding of offline and digital marketing
  • Familiarity with data-driven measurement insights
  • Ability to meet deadlines, delivering high quality content and paying attention to the details
  • Experience working in a cross-functional, international environment
  • Experience with web development is a plus
  • Passion for Hydroponics, Agriculture and the Future of Food is a plus
  • Experience working with Atlassian software a plus

————–

What We Offer:
————–

  • The opportunity to join Infarm as we expand across the globe and help change the future of farming
  • The ability to drive impact and be a true partner to the business, working closely with top-level managers
  • A friendly work environment with a diverse group of motivated, talented, and visionary colleagues
  • 30 days of vacation plus an extra day off on your birthday
  • Monthly BVG ticket
  • Fresh herbs to take home
  • Lunch provided 3 days a week
  • Coffee, tea, fresh and healthy snacks and Friday drinks!
Don't have time now?
Get a reminder in your inbox