Job description
- Works closely with strategic wing of European media agency and CMI to characterize, survey and consistently improve European media methodology
- Takes after and guarantees expertise in media trends across channels, and proposes measures and opportunities to enhance media effectiveness
- Informs the digital transformation agenda by understanding trends and working closely with the digital channel teams in order to test and learn
- Coordinates with digital media agencies to execute social channel media plan and testing agenda
- Works closely with brand marketing teams and creative agency in idea stage to expand effectiveness of campaign media mix
- Close cooperation with media planner to execute plans operationally
- In alignment with corporate retail calendar manager to inform 360 calendar
Job qualifications
- No less than 5 years experience in marketing and an great understanding knowledge of marketing methods
- University degree in economics, marketing or equivalent
- Great understanding of the state of the art media strategy with clear targets and KPI per channel in place
- Capacity to accomplish increased effectiveness of media strategies over time as indicated by pre-set KPI
- Proven understanding with fact-supported proposals to fuel traffic growth and brand building actions
- Experience in driving the digital transformation agenda
- Close cooperation with main stakeholders in media strategy and planning community
- Strong leadership and project running competencies
- English fluency
- Nice to have: skills in another European language
- Nice to have: German language skills
- Advanced understanding of Lotus Notes & MS Office applications
JOB IS EXPIRED.