Job Description

• P&L for the USA region
• Deliver monthly USA revenue targets and oversee marketing budgets.
• Analyze KPIs.
• Develop deep understanding of the USA target and market. Uncover consumer insights. Identify and define prime prospect targets and value propositions unique to USA region.
• Establish channel strategy with channel managers (performance marketing, content, CRM, b2b.
• Partner with cross-functional partners (operations, product, sales, marketing) to execute strategy.
• Drive innovation within existing performance marketing channels and explore new opportunities.

Qualifications

• Cross-functional leadership / Influence
• Strong analytical skills
• Strategic leadership
• Turning consumer insights into business building campaigns
• Can-Do Entrepreneur
• Flexibility (adjust to changing conditions)

Experience:

• 5+ years consumer marketing, digital marketing or strategic planning with strong international exposure
• Executing offline and online campaigns
• Brand management at consumer products company (preferred)
• English native (preferred)
• Working within the educational industry and/or an online subscription business models (preferred)

Additional Information
Our offer to you:

• The opportunity to be part of the future of language learning in a young and international team in Berlin
• High degree of autonomy
• Open communication and responsibility from day one

• Free language courses (German, English, Spanish, French)
• A nice office in the center of Berlin